Gender

Poonam Muttreja of the Population Foundation of India will conduct a pilot project using entertainment via digital media as a form of education (edutainment) to change cultural and social norms underlying gender-based violence in India. They will recruit national celebrities to relay messages that motivate young girls to stand up against violence, and show boys that masculinity is not connected with violence. They will also produce six short films and an anthem condemning gender-based violence targeted to young people to be disseminated across various media channels over ten months.

Fatima Adamu from the Federal University Birnin Kebbi in Nigeria will support the transition of adolescent girls from secondary school into heath-related careers such as medicine, midwifery, and nursing to address the shortage of female health workers specifically in rural northern Nigeria. Social norms dictate that women only receive reproductive care from females, so a shortage means that many, particularly in the North, do not receive any health care during pregnancy.

Appiah Kwaku Boateng of 4-H Ghana in Ghana will support 600 new and existing 4-H school and community clubs in Ghana, which teach livelihood and life skills such as business planning, farming and communication, with a stronger focus on girls. This will serve to enhance the economic and education opportunities particularly for young girls who are more vulnerable to unemployment. They will recruit and train more women to run the clubs and engage girls by acting as mentors, and to act as district advisers.

Kanigula Mubagwa of the Panzi Foundation in DR Congo will test whether providing resources that simultaneously improve nutrition, income, and social status can help women and girls getting out of prostitution in the cities of DR Congo successfully reintegrate into more rural societies. Prostitutes and their families suffer from high levels of poverty and malnutrition. Individual strategies to support them often provide only temporary solutions.